Grant funding

A beginner’s guide to obtaining grant funding

Grant funding provides an option for startups to develop specific elements of their business. This provides a route for businesses that can’t secure debt finance and don’t want to take on equity investment.

There are hundreds of different types of UK and EU grants available and navigating what’s on offer – as well as their respective qualifying conditions – can be a minefield.

It’s worth identifying the types of grants most relevant to your business and consider how you stand the best chance of being able to access them.

Tip 1: It’s never too early to start looking at grant funding

David Cleverly, finance advisory expert at Propel by Deloitte, advised startups to plan early.

“The key to obtaining grant funding is to plan early, well before the costs you are looking to fund have been incurred. Grants are typically only offered as an incentive to invest or create jobs that otherwise would not happen,” says Cleverly.

Speaking at The Pitch Live 2018, expert panellists Tarryn Gorre, Matt Dyson, and Mehjabeen Patrick discussed routes and opportunities within the grant and public funding sphere.

Tarryn Gorre, CEO & co-founder of Kafoodle, an award-winning end-to-end food management system, recommends starting by thinking about which area of their business the funding would be most valuable.

“In my opinion, a business can apply for a grant at any stage of its lifecycle. There are a variety of grants available, those that support ideas, R&D, prototyping and commercialisation. It is up to you as a business to decide what you want the money for and how you want to make the best use of it.”

Matt Dyson, co-founder and CEO of Rockit, an innovative portable baby rocker, utilised an Innovate UK innovation voucher with a value of £5,000 to get expert help and support towards IP advice.

“With the initial IP registered early on we were able to go public with our design and this is when we started entering and winning awards,” said Matt.

Mehjabeen Patrick, CFO of creative industries funding body Creative England, said the process can feel laborious but it’s worth it to access the specialised support and network that this type of finance can bring.

“We work with a diverse range of businesses at different stages of their lifecycle. They can be at startup, pre-startup or even maybe those going into post-seed rounds of funding. They often come into the process thinking they can pitch and then instantly secure funding – but they need to be prepared for the process to be much more involved.

“We need to make sure the audit trail is thorough enough to satisfy each stream of funding criteria we deliver. We often need a couple of rounds of pitches to assess elements such as perceived risk or opportunity for job creation, and then once finance is offered we need to keep regular checks on businesses to support them in staying on track,” explained Mehjabeen.

Tip 2: Make sure your business has the capacity to carry out the grant deliverables

Grants are normally allocated on the premise of carrying out specific activities and often require an arduous paper trail.

While on The Pitch panel, Tarryn mentioned how the amount of supporting work and resource needed to complete deliverables should not be underestimated.

“Although grants are hugely beneficial they do involve quite a bit of work, so I would urge business owners to make sure that they have enough resources to carry out the project.”

It is common for startups to have to adopt new financial procedures and systems.

Tip 3: Do your research

There are so many types of grants available (eg. local councils, national organisations and European) that it pays to do your research to try and identify the right type of grant and funding provider for your organisation.

There are a number of sites you can access to help kick-start your research. Detailed below is a snapshot of online resources. If you require support on applying or further clarification, please get in touch with us via this quick form.


Tip 4: Don’t be afraid to ask for help

With so many types of grants available you can save yourself time and energy by getting in touch with an expert who has the knowledge on where to best to focus your efforts.

This can include help around: grant strategy and gaining a clear understanding of the merits of different grant funding routes; project positioning and what grant providers are looking for; or even help filling out your grant application and advising on the terms and conditions.

Propel by Deloitte is designed to help ambitious startups and small businesses grow. From accounting essentials to investment funding and advisory services, the Propel team is committed to helping your business fulfil its potential. Fill out this simple form if you want to talk to them about what you’re trying to achieve and how they might be able to help.

Nick Levine

Nick Levine

Nick is the advisory lead at Propel by Deloitte, helping high-growth SMEs.

Propel by Delloitte


Gemma Taylor

Propel by Deloitte delivers real-time accounting and analytics to support ambitious startups. We take the burden of bookkeeping off your hands, manage all your accounting essentials, and ensure you have a finance expert at your side.

We also deliver bespoke data analytics to help you track how your business is performing today and a whole range of business planning support to help you forecast for tomorrow.

Please use this simple contact form to get in touch if you think we could help.


Gemma Taylor

Propel by Deloitte's Technology Lead and The Pitch 2018 judge