The Pitch


Powered by

This year, Currys are joining us to help our startups with all their technology needs, from computing all the way to drones.

You’ll find a range of expert content in this hub, with exclusive advice on how to scale your business and take your tech to the next level.

  • The seven biggest mistakes startups make when developing an app

    It’s easy to get carried away with a great idea. But for startups developing an app – particularly with limited cash and resources – this can be a risky thing to do. We all know that even the best ideas in the world can fail if they’re poorly executed.  That’s why developing an app requires […]

    Read more

  • Got an app idea? How to go from idea to your first customer

    Developing an app for your startup can be a complicated and time-consuming process. But (here’s the good news) it’s completely achievable if you go about things in a considered way.  Minimising risk is always a priority in business, but as a startup – where money, resources and time are often tight – it’s critical. That’s […]

    Read more

  • What is lean thinking, and how can it help your startup progress quickly?

    “Lean thinking” has become a bit of a buzzword in the app and software community – but what does it mean and how can it help your business? The traditional approach to building a business always went something like this: think of an idea, write a five-year business plan, pour all your money into the […]

    Read more

  • Planning your MVP: How to decide what to include in the first iteration

    Got an idea for an app or piece of software? There are lots of ways to approach getting it off the ground, but starting with a minimum viable product (MVP) is considered one of the safest and most pragmatic routes to take. Planning it takes some careful thought, though. A minimum viable product is essentially […]

    Read more

  • Electric Miles: The journey to creating solutions for EV charging struggles

    Electric Miles, a 2021 finalist of The Pitch, is a management service app aiming to develop the world’s most intelligent Internet of Energy (IOE) electric vehicle charging solution. They strive to help users save energy costs, be more efficient, reduce consumption, and help combat climate change. We spoke with Arun Anand, founder and CEO of […]

    Read more

  • From wildcard to People’s Choice winner: The story of refereeing app YesRef

    The Pitch finalist YesRef is the brainchild of friends Ben Williamson and Olly Rodriguez-Ballinger, who first met on a refereeing course back in 2005.  Ben and Olly realised there was no single location to match referees with fixtures. Games happen across the country almost every day, yet it was still a manual process to find […]

    Read more

  • How Terrible Merch survived the live music shutdown and won The Pitch 2020

    As this strange and difficult year draws to a close, it feels good to finally have something to celebrate – in this case, The Pitch 2020 winner Terrible Merch. Live music was one of the industries hit hardest by coronavirus. Tours were abruptly cancelled at the start of the year and many artists had less […]

    Read more

  • Building an app? It’s essential to use analytics from day one

    App metrics

    You’ll spend months or, more likely, years building your app. Making countless decisions along the way with the intention of building the best possible version of your idea. So when you launch it, there’s a tendency to think that it’s finished. Time to sit back and watch the users roll in. Right? In reality, that […]

    Read more

  • How Frolo went from idea to app in six months


    Sometimes you come across an idea that’s so perfect, so simple and has so much potential that you’re immediately excited. For us, Frolo was one of those ideas.  When we first met Zoë Desmond – the founder of Frolo – and heard her talk about her vision, we were instantly sold. After separating from the […]

    Read more

  • Are VCs and angels investing right now?

    The last two weeks have been pivotal for so many tech startups (and most businesses across the board). Quick decisions are being made with incomplete information which could have huge impacts on future operations.  We’ve seen revenue flip from impressive growth to substantial declines. Share prices have fallen off a cliff. Those once realistic targets now look […]

    Read more