The Pitch by SeedLegals
90 seconds to tell your startup story
The UK and Ireland’s largest pitching programme is back.
At The Pitch, we unite ambitious founders with investors, industry leaders and the wider startup ecosystem to showcase their businesses and build valuable connections.
Present your vision in a single video and put your startup for The Pitch. If you become a finalist, you’ll get exclusive mentoring to sharpen your pitch and strategy, the chance to showcase your business to investors on a national stage, and the opportunity to be crowned the next champion of The Pitch.
Applications for 2027 are reopening soon. Join the community so you’re the first to know when it’s time to apply!
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Why should I pitch?
You’re an innovator – The Pitch was crafted for you.
With submissions being judged by active local startup investors, we’re granting you free and valuable exposure to the people backing innovation in 8 different locations across the UK and Ireland.
And because the programme is run by the SeedLegals team, applying also means stepping into our wider ecosystem of 100k+ founders, investors and operators who are all part of the SeedLegals world, and who regularly share practical expertise on launching, managing and scaling a successful startup.
We’re more than just a competition. We’ve got the tools and connections you need to bring your business to life.
So how does the road to the trophy look?
Our powerful pitch nights are set to return for 2027 – so cut and shape your story to fit a 90 second pitch slot and get ready to submit it to our judging panel for a chance to get shortlisted.
If you’re successful, you’ll join a pool of shortlisted pitchers and receive a two-week mentoring course from our community of experts before competing in a regional event.
Finally, the winner from each of the regional events will take to the stage one final time to pitch it out for 90 seconds. Who will earn the champion position this year?
Need inspiration? Take a look at our previous finalists to discover the calibre of startups that have shared their vision on The Pitch’s national stages. You could be next.
Who we are
The Pitch is run by SeedLegals.
At SeedLegals, we’ve worked with startups of every shape and size. Backed by over a decade of experience, high quality partnerships and top reviews, we’re the strongest team to get you set up for success.
The Pitch also shares SeedLegals’ values of making entrepreneurship accessible to everyone. That’s why, this year, we’re expanding the competition to new territories – it provides as many founders as possible with the chance to get noticed by the people who can bring their vision to life.
Testimonials
Here's what The Pitch attendees had to say
Great event, so much fun to be a part of. It really helped me define my elevator pitch, which will be so helpful when pitching investors – thanks for the invitation!
Nicky Wake
Chapter2Dating, Birmingham People’s Choice winner
Meeting exceptional people building incredible companies is the best part of this job. The Pitch is something we look forward to every year! The energy the event brings is unrivalled and it puts Northern founders on the national stage.
Ben Davies
PXN Group, Manchester regional judge
Such a great event – warm, welcoming and very supportive! I can’t thank you enough for shortlisting me and allowing me to pitch. Thanks everyone!
Fazane Fox
Fazane Fox Productions, Birmingham regional finalist
It was a great evening meeting the other fantastic companies and founders. A huge thank you to the judges, organising team, sponsors and everyone involved in the event.
Jenni Dowley
Building Bones, Dublin regional finalist
Absolutely loved it: the entertainment was great and the venue was exquisite.
Fifi Job
Butterfly Wellness, Bristol regional finalist
Thanks for the opportunity to judge 10 seriously impressive companies. The quality, ambition and execution on display were top tier. There are some businesses here building things that are genuinely meaningful, scalable and commercially real.
Manjit Mooker
Angel investor, Glasgow regional judge
