The Pitch


In this hub, you’ll find content specifically around funding and investment, covering topics such as finding investors and building your community.

  • How to raise money through crowdfunding with Betmate and Seedrs

    Crowdfunding is a popular and often successful funding route for startups – but is it right for you and your business? On a recent episode of our Seed Stage podcast, we spoke to three experts who know what makes a great crowdfunding campaign. Betmate is a startup on a mission to make betting fairer, more […]

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  • The top 41 questions that investors ask early-stage startups after pitching

    One of the most nerve-wracking aspects of pitching for investment is facing investor follow-up questions. Luckily, we’re here to help you prepare. After you’ve given your startup pitch, investors will spend anywhere from five minutes to an hour asking questions to learn more about your business. These questions tend to cover a wide range of […]

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  • The top five ways to get money to start a business

    If bootstrapping your startup isn’t an option, you’ll need to secure other funding to get your idea off the ground.  Navigating the startup funding landscape isn’t easy, especially if you’re a first-time entrepreneur. There are lots of different options to explore, and choosing the best funding source will depend on everything from your personal network […]

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  • Looking for angel investors? Here’s everything you need to know

    Angel investors are one of the many options to fund new businesses. Securing angel investment can be a lengthy process, but finding the right one can really help get your business off the ground. In this article we’ll be covering the main things you need to know about angel investors, including how it works and […]

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  • The power of building a community as a startup

    Most founders work long hours to bring their business to life. It’s no surprise that few have the time or energy to focus on growing their network.  Even if you do have a spare afternoon, the thought of networking can seem less than appealing: stuffy events, small talk by the truckload and awkward cold introductions. […]

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  • What makes a successful Crowdcube campaign?

    The Pitch has seen alumni such as All About the Cooks, Yuup and Small Robot Company triumph in crowdfunding rounds on Crowdcube. So what makes a crowdfunding campaign succeed?  Crowdfunding can be a great way to raise money, but it’s also an amazing opportunity to grow your network, get exposure for your business and strengthen […]

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  • How to prepare a pitch for angel investors

    Raising seed funding usually involves selling your vision to individuals outside your close circle for the first time. Many startups seeking angel investment are pitching without a fully established business and may still be figuring out their product-market fit. It can be a tricky balancing act between convincing someone your business can go the distance […]

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  • Three points your pitch needs to cover to win over angel investors


    Knowing exactly what investors want from your pitch is difficult, particularly when you’ve only got 90 seconds (or less) to present a convincing case.  We’ve highlighted three key sections that investors will expect you to cover and the information to include in each one. 1. Traction Traction is essential. Anyone can have an idea, but […]

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  • How Khaleelah Jones fought investor bias to build her business

    Khaleelah Jones is the founder of award-winning boutique agency Careful Feet Digital and recently launched tech startup Dime. We spoke to Khaleelah about starting her own business, meeting investors and using the lessons she’s learnt building an agency to launch a digital product. What made you decide to start a business? I got my first […]

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  • Are VCs and angels investing right now?

    The last two weeks have been pivotal for so many tech startups (and most businesses across the board). Quick decisions are being made with incomplete information which could have huge impacts on future operations.  We’ve seen revenue flip from impressive growth to substantial declines. Share prices have fallen off a cliff. Those once realistic targets now look […]

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