Building a strong community can be one of the most important things you do as a startup. It can help stretch your marketing budget, strengthen your market research and provide more value to your customers. Any astute...
Marketing and sales
From wildcard to People’s Choice winner: The story of refereeing app YesRef
The Pitch finalist YesRef is the brainchild of friends Ben Williamson and Olly Rodriguez-Ballinger, who first met on a refereeing course back in 2005. Ben and Olly realised there was no single location to match...
Investors aren’t interested in founders with Productitis – think problem not solution
Founders that focus on features don’t get traction. We affectionately call this “Productitis” and it’s the easiest way to throw away your development budget. The problem is, after years of thinking about an...