The Pitch

Video series: Introduction to crowdfunding

Interested in crowdfunding? Crowdcube COO Matt Cooper has helped hundreds of businesses raise funding. We spoke to him about what it takes to have a successful crowdfunding round, including creating a marketing plan and filming a great video.

What does it take to execute a great crowdfunding round?

Matt breaks down the key elements of a successful crowdfunding round.

How to market a crowdfunding campaign

How to plan and execute a successful marketing campaign.

What to include in a crowdfunding video

Matt’s advice on what to include in the all-important pitch video. Make sure it’s short enough to keep him happy!

Getting customers involved in crowdfunding

How you can test the viability of an equity fundraise with your existing customers and the role of community in crowdfunding.

Why enter The Pitch?

Crowdcube is supporting startups in The Pitch with mentoring and advice. Here’s why they’re getting involved and why you should enter.

Keen to get involved? The winner of The Pitch gets PR and a money-can’t-buy marketing package, the top 100 attend free boot camps to work on their startup and learn about pitching. Find out more and apply here.


Chris is founder and CEO of Inkwell, the company that runs The Pitch. He's a journalist and editor by trade, and his work has been featured by everyone from The Guardian and The Financial Times to Vice magazine.

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