What’s The Pitch? And other Frequently Asked Questions

The purpose of The Pitch is to educate, empower and enable entrepreneurs to succeed. We do this through an annual competition designed to support people launching, running and growing their startups.

Taking part provides support in the critical areas of business success: sales, marketing, finance, technology, legal and people. Our events give you an opportunity to network with your peers and gain validation and confidence. The founders that make it to the final get exposure and the winner receives a prize package centred around mentoring support.

Interested in The Pitch? Join us for the upcoming Final for the chance to meet our finalists, network with other entrepreneurs and chat to investors!

Find out more

We’ve outlined key questions people have about The Pitch below. If you’re still not sure, please use this form to get in touch or tweet @The_Pitch, we’d love to hear from you.

Frequently Asked Questions

Why should I apply to The Pitch?

Our programme of activity has been designed to help you build your business. The top 300 startups get the opportunity to take part in a free, day-long event called The Pitch boot camp, with intensive sessions on things like social marketing and finance, and work with our pitching coach on a one-on-one basis.

The boot camp day also gives you the opportunity to network with peers, gain validation and confidence, and help develop your idea.

If you make it to the final, the additional exposure and PR will showcase your business to a broad audience, including investors and leading entrepreneurs like Crowdcube co-founder Darren Westlake.

Who should apply?

We work with founders of exciting, growing businesses in the UK. We feel that being the strategic decision-maker within your business is critical to implement the advice, guidance and ideas we share. That said, we don’t mind who fills in the application form.

What kind of businesses can apply?

We work with small businesses that are turning over up to or around £1m in the last financial year. This includes companies across all sectors and funding stages. The majority of Pitch entrants have started making sales. Pre-revenue businesses can enter The Pitch, however, they need to be able to demonstrate traction in what they’re trying to achieve.

What is the process?

The first stage is an online questionnaire that helps our judges assess the potential for the business and what you’ve achieved so far. We then shortlist the online applications for The Pitch boot camp.

At the boot camp, we run high-intensity workshops, seminars, roundtables and coaching sessions to accelerate the development of the key skills we’ve identified to enable businesses to succeed. You’ll also do your first pitch on camera – 90 seconds long to the whole group.

From the boot camp, we select the top businesses to pitch at the grand final for three minutes where our judges will select the champion.

When do applications close? And what are the other important dates?

Applications close on the 31 July. We’ll announce the top 250 startups in August, and they’ll attend free day-long boot camps in September (dates to be confirmed).

The Pitch Final will be held in early November. You can get yourself a ticket for this year’s final here!

How do you decide who gets through to each stage?

The Pitch celebrates startups with amazing stories. Founders with grit and vision who are solving problems consumers are excited about.

Startups pitch at boot camps across the country and our partners help us select the final 15 entrepreneurs who pitch at the final. The Pitch Final is judged by industry-leading entrepreneurs.

At each stage, we rate startups with a score out of five for each of the following categories:

The idea. How original and exciting is the concept? Are you solving a problem consumers care about?

The pitch. How strong is your pitch?

Proof of traction. How much demonstrable market interest is there? This could be in the form of research, customer reviews, revenue etc.

Entrepreneurial spirit. How convincing are your entrepreneurial capabilities? Do we believe you are the right person to take this business forward?

The team. Do you have the team and network to be successful? This could be mentors, supporters or advisers as well as employees.

What’s the history of The Pitch?

The Pitch was launched in Bristol in 2008 and it has grown into one of the UK’s biggest and most exciting events showcasing Britain’s best startups.

Over the years, The Pitch has helped thousands of small businesses succeed, and in that time we’ve done a fair bit of growing ourselves. Since starting as a traditional pitching competition we’ve evolved into a complete programme of support.

The Pitch is produced by Box 2 Media, a Bristol-based agency. Box 2 Media creates content and events that aim to educate, inform and inspire startups and SMEs.

I’m a previous Pitch finalist, who do I talk to about PR?

We love to hear from what founders from The Pitch are up to. If you would like to give us an update or have news that you want to share, please send an email to Chris@Box2Media.com and we’ll be in touch.

What can I do to support The Pitch?

We couldn’t run The Pitch without the support of our sponsors and all the people in our network that provide advice and content. It’s always amazing to see the level of support everyone’s willing to put into the event and we are incredibly grateful.

So, if you think you could help the competition in some way, you can get in touch with us via our Box 2 Media site or use our contact form.

Interested in The Pitch? Join us for the upcoming Final for the chance to meet our finalists, network with other entrepreneurs and chat to investors!

Find out more

Thanks to everyone who took part in The Pitch 2019 - we hope you enjoyed it as much as we did.

Want to be the first to hear when The Pitch 2020 applications open? Join our email list!

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