After receiving over 500 entries, we had the difficult job of choosing 40 startups that would make it to our regional semi-finals in Bristol, Manchester and London.
We then picked the top ten from those semi-final heats to compete at The Pitch Final on 4th November. But there could only be one winner…
Winner of The Pitch 2021: Goodloans 🏆
What a line-up of finalists we had this year! Our panel of expert judges had their work cut out for them, but in the end decided that Goodloans was a more than worthy winner, with YesRef winning People’s Choice.
Goodloans is improving financial inclusion among Ghanaian business owners through phone-based loans. The team has just launched their first trial, have a wealth of experience and have been backed by Monzo’s Tom Blomfield.
Watch Goodloans founder Zak perform the pitch that won The Pitch 2021 competition.
The Pitch 2021 finalists
| Company | Website | Pitch | Score |
|---|---|---|---|
| Goodloans – Winner 👑 | Visit website | Watch pitch | 82/100 |
| Chu Lo Drinks | Visit website | Watch pitch | 73/100 |
| Hey! Food is Ready | Visit website | Watch pitch | 63/100 |
| Amplify.link | Visit website | Watch pitch | 59/100 |
| Moove. | Visit website | Watch pitch | 65/100 |
| Electric Miles | Visit website | Watch pitch | 53/100 |
| Financielle | Visit website | Watch pitch | 75/100 |
| Care Access | Visit website | Watch pitch | 68/100 |
| YesRef – People’s Choice winner 👑 | Visit website | Watch pitch | 69/100 |
Watch the highlight’s from The Pitch Final 2021:
Bristol semi-final
On Thursday 7th October, we heard pitches from the most exciting startups in the South West area.
The judges were prolific angel investors and entrepreneurs from the area: Mehjabeen Patrick of Creative England, Mark Panay of Simpleweb, Sam Simpson of FounderCatalyst.
| Company | Website |
|---|---|
| Breathe Music Limited | Visit website |
| YesRef | Visit website |
| Nutcessity | Visit website |
| 2Hand | Visit website |
| Amplify.link – People’s Choice winner 👑 | Visit website |
| Moove. – Winner 👑 | Visit website |
| All About The Cooks | Visit website |
| Care Access | Visit website |
| Greener | Visit website |
| Evolved Creative | Visit website |
London semi-final
On Thursday 14th October, the best startups in the Greater London area took to the stage.
The judges were leading investors from the area: Tom March of Redrice Ventures, John Stapleton of Mission Ventures and Angel Investor, Lian Michelson.
| Company | Website |
|---|---|
| CardMedic | Visit website |
| Oatsu | Visit website |
| The Woolf’s Kitchen | Visit website |
| Tasty Mates | Visit website |
| Pastan | Visit website |
| Werty | Visit website |
| Goodloans – People’s Choice winner 👑 | Visit website |
| UniMate | Visit website |
| Something Organic | Visit website |
| Whering – Winner 👑 | Visit website |
| Repatch | Visit website |
| Electric Miles | Visit website |
Manchester semi-final
On Thursday 21st October, we heard pitches from the top startups in the Manchester area.
The judges are angel investors from the area: Elizabeth Gooch MBE of The Tech Growth Factory, Mo Aldalou of Tech Nation and James Merryweather of KM Capital.
| Company | Website |
|---|---|
| Financielle | Visit website |
| Grand Bequest | Visit website |
| Cot Cool | Visit website |
| BGR Training | Visit website |
| Metacarpal | Visit website |
| I.M.M.E Media | Visit website |
| Chu Lo Drinks – Winner 👑 | Visit website |
| Manifesto Coffee | Visit website |
| Hey! Food is Ready – People’s Choice winner 👑 | Visit website |
| Peg and Board | Visit website |
| AIO App | Visit website |
