The Pitch

The Pitch 2021 Leaderboard

After receiving over 500 entries, we had the difficult job of choosing 40 startups that would make it to our regional semi-finals in Bristol, Manchester and London.

We then picked the top ten from those semi-final heats to compete at The Pitch Final on 4th November. But there could only be one winner…

Winner of The Pitch 2021: Goodloans 🏆

What a line-up of finalists we had this year! Our panel of expert judges had their work cut out for them, but in the end decided that Goodloans was a more than worthy winner, with YesRef winning People’s Choice.

Goodloans is improving financial inclusion among Ghanaian business owners through phone-based loans. The team has just launched their first trial, have a wealth of experience and have been backed by Monzo’s Tom Blomfield.

Watch Goodloans founder Zak perform the pitch that won The Pitch 2021 competition.

The Pitch 2021 finalists

Company WebsitePitchScore
Goodloans – Winner 👑Visit websiteWatch pitch82/100
Chu Lo DrinksVisit websiteWatch pitch73/100
Hey! Food is ReadyVisit websiteWatch pitch63/100
Amplify.linkVisit websiteWatch pitch59/100
Moove.Visit websiteWatch pitch65/100
Electric MilesVisit websiteWatch pitch53/100
FinancielleVisit websiteWatch pitch75/100
Care AccessVisit websiteWatch pitch68/100
YesRef – People’s Choice winner 👑Visit websiteWatch pitch69/100

Watch the highlight’s from The Pitch Final 2021:

Bristol semi-final

On Thursday 7th October, we heard pitches from the most exciting startups in the South West area.

The judges were prolific angel investors and entrepreneurs from the area: Mehjabeen Patrick of Creative England, Mark Panay of Simpleweb, Sam Simpson of FounderCatalyst.

CompanyWebsite
Breathe Music LimitedVisit website
YesRefVisit website
NutcessityVisit website
2HandVisit website
Amplify.link – People’s Choice winner 👑Visit website
Moove. – Winner 👑Visit website
All About The CooksVisit website
Care AccessVisit website
GreenerVisit website
Evolved CreativeVisit website

London semi-final

On Thursday 14th October, the best startups in the Greater London area took to the stage.

The judges were leading investors from the area: Tom March of Redrice Ventures, John Stapleton of Mission Ventures and Angel Investor, Lian Michelson.

CompanyWebsite
CardMedicVisit website
OatsuVisit website
The Woolf’s KitchenVisit website
Tasty MatesVisit website
PastanVisit website
WertyVisit website
Goodloans – People’s Choice winner 👑Visit website
UniMateVisit website
Something OrganicVisit website
Whering – Winner 👑Visit website
RepatchVisit website
Electric MilesVisit website

Manchester semi-final

On Thursday 21st October, we heard pitches from the top startups in the Manchester area.

The judges are angel investors from the area: Elizabeth Gooch MBE of The Tech Growth Factory, Mo Aldalou of Tech Nation and James Merryweather of KM Capital.

Company Website
FinancielleVisit website
Grand BequestVisit website
Cot CoolVisit website
BGR TrainingVisit website
MetacarpalVisit website
I.M.M.E MediaVisit website
Chu Lo Drinks – Winner 👑Visit website
Manifesto CoffeeVisit website
Hey! Food is Ready – People’s Choice winner 👑Visit website
Peg and BoardVisit website
AIO AppVisit website

Enter The Pitch 2022 🏆

Applications for The Pitch are now open! Apply now for the chance to compete with the best startups in the country, meet investors and get an amazing prize package.

Find out more

Watch The Pitch Final livestream now

The UK's most exciting and inspiring startups pitched to a panel of five judges in the final of The Pitch 2022, all live from Google HQ.

Watch here