More than 500 startup founders from across the UK entered The Pitch, with just 60 making it to the regional semi-finals in Bristol, Birmingham, Manchester, London, and Edinburgh.
The winner of each from those semi-final heats and our People’s Choice winner competed at The Pitch Final on 27 October at Google’s HQ in London.
Winner of The Pitch 2022🏆
| Company | Pitch video | Score |
| Rowdy Kind – Winner 👑 | Watch pitch | 84 / 100 |
| Talk Twenties – People’s Choice Winner 👑 | Watch pitch | 73 / 100 |
| Lilk | Watch pitch | 78 / 100 |
| COYOSY | Watch pitch | 50 / 100 |
| Sukoon Care | Watch pitch | 66 / 100 |
| nested loop | Watch pitch | 71 / 100 |
| io fibrewater | Watch pitch | 65 / 100 |
| Corus | Watch pitch | 62 / 100 |
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Side Hustle Final 2022
| Company | Score |
| Rowdy Kind – Winner 👑 | 48 / 60 |
| LumiTok | 38 / 60 |
| Shelff | 39 / 60 |
| Wing | 47 / 60 |
| HaBox | 45 / 60 |
| Impact Coffee | 33 / 60 |
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Bristol regional final
On Thursday 1st September the most exciting startups in the South West gathered at Origin Workspace in Bristol to pitch to three top investors.
The judges were angel investors and entrepreneurs from the area:
👉 Mehjabeen Patrick of Creative England
👉 Adam Watts, Mercia Asset Management
👉 Denis Lindsay, angel investor
| Company | Score |
| Corus – Winner 👑 | 45 / 60 |
| Milbotix | 44 / 60 |
| Rumage | 41 / 60 |
| Better Bicycles | 41 / 60 |
| The Refillable Co. | 32 / 60 |
| Fix My Crack | 34 / 60 |
| All About The Cooks | 36 / 60 |
| StepStack | 39 / 60 |
Manchester regional final
The Manchester regional final took place at Huckletree in Ancoats on Tuesday 13th September. The judges were:
👉 Tania Rahman at Praetura Ventures
👉 Mo Aldalou from Tech Nation
👉 James Merryweather from Robot Mascot
👉 Emily Smithies from Fearless Adventures
| Company | Score |
| Talk Twenties – Winner 👑 | 74 / 80 |
| IRF Tech | 41 / 80 |
| COYOSY | 72 / 80 |
| Wuzci | 70 / 80 |
| Enturi Solutions | 57 / 80 |
| Umii | 67 / 80 |
| Ryft | 72 / 80 |
| Audemic | 59 / 80 |
| Betmate | 65 / 80 |
Birmingham regional final
The Birmingham regional final took place at Alpha Works on Thursday 15th September. Judging the event was:
👉 Ian Humphris from Nokamo Consulting
👉 Daniella Genas from She’s The Boss
👉 Russell Copley from Greenborough Management Limited
| Company | Score |
| nested loop – Winner 👑 | 46 / 60 |
| Minted | 42 / 60 |
| Karma Delivery | 30 / 60 |
| The Teaspoon Club | 39 / 60 |
| BIOTICA.LTD | 32 / 60 |
| Matthew’s Preserved | 35 / 60 |
| Skimpy Chimp | 29 / 60 |
London regional final 1
This year our London regional finals took place on Tuesday 20th and Tuesday 27th September.
Judging the first London regional final was:
👉 Simon Squibb from The Purposeful Project
👉 Tom March from Redrice Ventures
| Company | Score |
| Sukoon Care – Winner 👑 | 30 / 40 |
| NEUE Water | 23 / 40 |
| Bark + Shout | 24 / 40 |
| Gusto Snacks | 27 / 40 |
| Renter Score | 22 / 40 |
| Goodfolio | 22 / 40 |
| Ghillied Clothing | 24 / 40 |
| Asterley Bros London Ltd | 24 / 40 |
| KYP | 25 / 40 |
| VIP World | 22 / 40 |
London regional final 2
The judges for the second London regional final were:
👉 Eva Tarasova from Wharton Asset Management
👉 Ezechi Britton from Impact X Capital
| Company | Score |
| Lilk – Winner 👑 | 38 / 40 |
| Tutti | 26 / 40 |
| Goodfind | 25 / 40 |
| SPOKE | 27 / 40 |
| THEENK TEA | 32 / 40 |
| WagIt | 29 / 40 |
| Gaston | 29 / 40 |
| Reveal My Food | 21 / 40 |
| Elate | 28 / 40 |
| Clean Ocean Alliance | 22 / 40 |
Edinburgh regional final
This is our first year in Scotland, and the Edinburgh regional final took place on Thursday 6th October.
Judging the Edinburgh regional final was:
👉 Lucy-Rose Walker from Entrepreneurial Spark
👉 Jane Stewart from Mint Ventures
👉 Alastair Moore from Par Equity
| Company | Score |
| ió fibrewater – Winner 👑 | 49 / 60 |
| Farming Carbon | 43 / 60 |
| Three Robins | 48 / 60 |
| Ocean Biofuels | 33 / 60 |
| nookary | 45 / 60 |
| SequetricS Limited | 48 / 60 |
| NuUnlimited | 47 / 60 |
People’s Choice Award
The People’s Choice Award gave the public a chance to vote for their favourite finalist. Read more about the competition and how it worked here.
| Company | Score |
| COYOSY – Winner 👑 | 667 |
| Goodfind | 533 |
| Gaston | 267 |
| StepStack | 98 |
| IRF Tech | 84 |
| Gusto Snacks | 79 |
| Farming Carbon | 66 |
| Wing | 58 |
| Audemic | 57 |
| Reveal My Food | 50 |
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