How to tell your startup story in 90 seconds
Your written application tells our judges what you’re building.
Your 90-second video tells them who’s building it. It sits alongside your application, and will be the thing that helps you standout from the hundreds of applications.
So forget polished pitch decks and professional filming. We want to hear directly from you: your vision and what makes your startup stand out.
Not sure what to cover?
Anthony Rose, SeedLegals co-founder and CEO, regularly hosts our regional finals. He explains the brief in the video, so give it a watch before you hit record.
Let's break it down...
A strong pitch should highlight:
- Your idea: What problem are you solving, and what makes your solution unique?
- The market opportunity: How big is your potential market, and how far could your business grow?
- Your team: Why are you the right people to make this business a success?
- Traction: What progress have you made so far? Share any evidence of demand, growth, customers or early results.
You can use:
- product demos
- props
- visuals
- or simple talking-to-camera formats
How The Pitch works
Pitching live to investors can feel daunting, but The Pitch is designed to help you build confidence, sharpen your story and get your business noticed.
Step 1: Apply online
Submit your application and 90-second pitch video for the chance to become a finalist.
Step 2: Get shortlisted and learn from the experts
If you’re one of 80 shortlisted founders, you’ll receive exclusive virtual mentoring in January 2027 to sharpen your pitch.
Step 3: Pitch to investors
Take the stage at your regional final and present your business in 90 seconds, without slides. Get live investor feedback and make valuable connections.
Step 4: Reach the Grand Final
Win your regional final to compete against seven other regional winners in London in March 2027 for the overall title and a founder-focused prize package.
