Worried that you’re spreading yourself too thinly when it comes to your marketing efforts? One way to streamline your workload is to make sure you’re only focusing on what delivers results. When you’re...
Technology
Level up your startup’s social media with buyer personas
While many businesses will spend time growing their number of followers and churning out content, it’s worth taking a step back to think about who your target audience is and how you can tailor your social media towards...
The seven biggest mistakes startups make when developing an app
It’s easy to get carried away with a great idea. But for startups developing an app – particularly with limited cash and resources – this can be a risky thing to do. We all know that even the best ideas in the world can...