How to better spend your startup cash

Oh, startups. We love working with you. But we’re worried. We’re worried about the way you’ve been spending your money. Here at Studio Graphene, we’ve been helping companies produce digital platforms for the past four years. In that time, we’ve seen significant changes in the attitudes of clients moving through the processes of product delivery. Startups […]
When should startups make their first marketing hire?

Rachel Carrell, CEO and founder of nanny share business Koru Kids, says that hiring – particularly the inflexion points you need to bring on different expertise – has been a really big topic in the two-year-old company’s growth. “Inevitably, when people start out it’s always the founder doing everything all the time and the person doing […]
Seedcamp’s expert talks about how to approach investors

Approaching investors can be one of the hardest things for startups to do. We sat down Seedcamp partner Tom Wilson for the latest episode of The Pitch podcast. Tom shared some incredibly useful advice on what they’re looking for in founders, how the process works and how you can approach investors. Seedcamp‘s made 250 investments since […]
The Pitch finalist gets backed by Mark Cuban and grows to 100 employees

The concept of holograms might seem more at home in a Star Trek episode and big-budget stage shows – but one former contestant of The Pitch is making it an affordable reality. HYPERVSN’s (previously known as Kino-mo) distinctive 3D holographic system promises to let companies buy and control advertising in a programmatic way similar to […]
An introduction to equity crowdfunding

The roots of equity crowdfunding date back to 2011, during the height of the financial crisis. It was initially used as a mechanism for early-stage businesses to access equity finance and was a necessity at the time due to high-street banks’ reluctance to lend to small businesses. In its short lifespan, it has already become the […]
How to prepare for raising investment

Whether you chose to crowdfund or take the VC or angel route, you need to think ahead about how best to prepare for taking on equity finance investment. Raising investment doesn’t have to be difficult and once you know how much you want to raise and how you want people to invest in your business, […]
Five tactics to help beat the startup slump

When you first set out on the startup path it can look like paradise – the pace is fast, you control your own destiny and there are endless new avenues to explore. Unfortunately, no honeymoon can last forever. The reality for many startups is that a slump will set in when the long nights, stressful […]
The struggle startups face getting listings with supermarkets

Gaining a national supermarket listing signifies a major milestone for any food and drink brand. As much as I’d like to reveal some industry secrets to gaining a national listing for your product, I’m afraid that’s not the case. At Rejuvenation Water we compete in one of the most fiercely competitive segments in the world; the drinks […]
An introduction to cash flow forecasting

Cash flow forecasting is the lifeblood of early stage and high-growth companies. Typically, the profile of these businesses will mean that they are not yet profit-generating, and in some instances may be pursuing a strategy of growing their top line revenues in place of being focused on their profitability. As such, they will live or […]
How Pitch finalist Rockit sold 14,000 products in their first six months

Rockit’s sold over ten thousand units, made it to the final of The Pitch and is in the midst of a crowdfunding raise – and it’s only half way through year one. We spoke to the child sleep toy company’s co-founder Matt Dyson about building a distributor network, crowdfunding and IP for The Pitch’s podcast. […]