The Pitch

Apps & software

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AVAMAE is a team of app and software experts who create simple solutions that help to solve the most complex challenges. They have a passion for helping ambitious startups develop their products. 

You’ll find a range of expert content from AVAMAE in this hub, with exclusive advice on how to scale your business and take your software or app to the next level.

  • What is lean thinking, and how can it help your startup progress quickly?

    “Lean thinking” has become a bit of a buzzword in the app and software community – but what does it mean and how can it help your business? The traditional approach to building a business always went something like this: think of an idea, write a five-year business plan, pour all your money into the […]

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  • Planning your MVP: How to decide what to include in the first iteration

    Got an idea for an app or piece of software? There are lots of ways to approach getting it off the ground, but starting with a minimum viable product (MVP) is considered one of the safest and most pragmatic routes to take. Planning it takes some careful thought, though. A minimum viable product is essentially […]

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  • Electric Miles: The journey to creating solutions for EV charging struggles

    Electric Miles, a 2021 finalist of The Pitch, is a management service app aiming to develop the world’s most intelligent Internet of Energy (IOE) electric vehicle charging solution. They strive to help users save energy costs, be more efficient, reduce consumption, and help combat climate change. We spoke with Arun Anand, founder and CEO of […]

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  • From wildcard to People’s Choice winner: The story of refereeing app YesRef

    The Pitch finalist YesRef is the brainchild of friends Ben Williamson and Olly Rodriguez-Ballinger, who first met on a refereeing course back in 2005.  Ben and Olly realised there was no single location to match referees with fixtures. Games happen across the country almost every day, yet it was still a manual process to find […]

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  • How Terrible Merch survived the live music shutdown and won The Pitch 2020

    As this strange and difficult year draws to a close, it feels good to finally have something to celebrate – in this case, The Pitch 2020 winner Terrible Merch. Live music was one of the industries hit hardest by coronavirus. Tours were abruptly cancelled at the start of the year and many artists had less […]

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  • Building an app? It’s essential to use analytics from day one

    App metrics

    You’ll spend months or, more likely, years building your app. Making countless decisions along the way with the intention of building the best possible version of your idea. So when you launch it, there’s a tendency to think that it’s finished. Time to sit back and watch the users roll in. Right? In reality, that […]

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  • How Frolo went from idea to app in six months

    Frolo_Studio_Graphene

    Sometimes you come across an idea that’s so perfect, so simple and has so much potential that you’re immediately excited. For us, Frolo was one of those ideas.  When we first met Zoë Desmond – the founder of Frolo – and heard her talk about her vision, we were instantly sold. After separating from the […]

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  • Are VCs and angels investing right now?

    The last two weeks have been pivotal for so many tech startups (and most businesses across the board). Quick decisions are being made with incomplete information which could have huge impacts on future operations.  We’ve seen revenue flip from impressive growth to substantial declines. Share prices have fallen off a cliff. Those once realistic targets now look […]

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  • Ski Deal Comparison: The startup making ski season hassle-free

    After spending hours trying to book a skiing holiday, Connor Miller and Gerard Cardoso i Negrie decided change was needed. They started Ski Deal Comparison, a simple, user-friendly comparison website to help customers search for their ideal ski trip with ease.  We spoke to co-founder Connor Miller about side hustles, staying motivated and entering The […]

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  • How The Pitch 2019 winner The Moment Device is taking on Parkinson’s disease

    The Moment Device

    The Pitch 2019 winners – Lucy Jung and Floyd Pierres – have created a focused stimulation device to help patients with Parkinson’s disease. The Moment Device aims to improve performance for tasks like walking, dancing and hand exercises.  We sat down with co-founder Lucy Jung to learn more about how their business started and how […]

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