The Pitch 2020

Want to tell the world about your startup?

The Pitch provides a stage for startups to tell the public and investors about what they do. We’ll help you create a kick-ass pitch and give you the platform to use it.

The competition is open to UK-based businesses that have been trading for less than four years. Applications take around 10 minutes to complete – we’ll ask for some details about your business and why your product or service is awesome. The closing date is 31st July.

Enter now for the chance to compete against the UK’s best startups, work with a pitching coach, pitch to investors and win a money-can’t-buy package of mentoring and support!

Enter The Pitch 2020

What do I get from entering the competition?

The top 100 startups get to work with one of our pitching coaches. Founders then compete in a live event, giving a 90-second pitch to investors and industry experts. There’s a people’s vote too, so your fans can get involved.

After the session, we’ll share the judges’ feedback with detailed scoring on different aspects of your pitch. Videos of the pitches and the scores will be added to our top 100 leaderboard, which will be seen by thousands of people, including investors, journalists and potential customers.

  1. Work with a pitching coach
  2. Pitch to investors in front of a live audience
  3. Get detailed feedback on your pitch
  4. Profile and video on The Pitch’s top 100 leaderboard

The top 10 compete for a money-can’t-buy package of mentoring and support at The Pitch Final in November.

How do the pitching events work?

Our eight pitching events bring together specialist expertise to give you feedback on your pitch. You’ll pitch to investors and your peers, and get feedback on how to improve your pitch.

Each 90-second pitch will be followed by a short Q&A with questions from the audience and judges. The pitching categories this year are:

  • Food and drink
  • Fashion and beauty
  • Healthcare
  • Apps and software
  • Education
  • Fintech
  • Eco-businesses
  • Innovation
Origin Workspace logo Studio Graphene Crowdcube

Who’s judging The Pitch Final this year?

The Pitch judges have extensive expertise in building and growing companies.

Luke Lang, Crowdcube co-founder

Crowdcube co-founder Luke Lang

Jenny Tooth - UK Business Angels

UK Business Angels CEO Jenny Tooth

Ed Reeves

Moneypenny founder and investor Ed Reeves

Heather Frankham - Origin

Origin founder and investor Heather Frankham

What The Pitch community thinks

The Pitch is a competition that cares about the startups involved. An amazing community has sprung up around the events over the last decade, with lots of founders sharing advice and speaking at events.

All the sessions in the programme were extremely useful. It’s a great opportunity to get inspired, learn from others and to share our experience.

– Oddbox co-founder Emilie Vanpoperinghe

The Pitch was a fantastic opportunity to network and learn. We found the workshops really helpful. We met Crowdcube there and went on to raise £250,000.

– Rockit co-founder Matt Dyson

“The opportunity to pitch alongside 49 other startups and receive authentic feedback throughout the boot camp was absolutely invaluable.”

– BizGive co-founder Louise Downing

Enter The Pitch

Who’s taken part in The Pitch in the past?

The Pitch brings together startups with amazing ideas who go on to become industry leaders.

We’re incredibly proud of everything our past Pitchers achieve – here are just a handful of the brilliant businesses who have taken part in the last few years.

  • 3D holographic business HYPERVSN has been backed by Mark Cuban and has over 100 employees
  • Food delivery service EatFirst now delivers nationwide and has raised over £6m in funding
  • Small Robot Company raised £1.2m, after reaching their £500,000 goal within minutes of the campaign’s launch

Need help with your application?

Read our FAQ if you want help – we’ve tried to cover everything – or email

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