The Pitch

About The Pitch

The Pitch gives purpose-led businesses the tools they need to change the world.
Our programme provides founders with a friendly, accessible environment to help
them build confidence, hone their pitch and get investment ready.

The Pitch was launched in Bristol in 2008 as a traditional pitching competition. Since then, it’s evolved into a complete programme of support and has helped founders raise tens of millions in investment.

We’re currently talking to partners about our 2023 programme. If you want to back Britain’s brightest startups, please contact our commercial manager at or download our intro deck below.

Download: An introduction The Pitch 2023 

How does The Pitch work?

The Pitch launches in spring each year. Any startup can apply, as long as they’re based in the UK and have been trading for less than three years.

Our judges choose the top 60 applications to progress to our six regional finals, which are held in Edinburgh, Manchester, Birmingham, Bristol and London (x2).

Before each event, startup founders have the chance to attend an online pitching workshop with one of our pitching coaches. They will then compete in the live event, giving a 90-second pitch to investors and industry experts.

Our panel of judges will rate pitchers on the following criteria:

  • Idea
  • Proof of traction
  • Team
  • The pitch itself

Videos of the pitches and the scores will be added to our top 100 leaderboard, which will be seen by thousands of people.

Finally, the top startup from each regional event will head to The Pitch Final in London, where they will pitch to industry-leading investors and entrepreneurs. This is followed by drinks and networking with investors, journalists and other business owners.

The Pitch 2022 winner was Kate Tilbury from Rowdy Kind, who walked away with a £10,000 cash prize plus money-can’t-buy mentoring from our judges.

The Pitch is run by Inkwell Agency. We work with companies like PwC, Innovate UK and Enterprise Nation to help them connect with startups and scaleups.

Want to find out more about The Pitch? See where our past winners and finalists are now, head to our FAQs or pop us an email at

Watch The Pitch Final livestream now

The UK's most exciting and inspiring startups pitched to a panel of five judges in the final of The Pitch 2022, all live from Google HQ.

Watch here