FAQs
Frequently asked questions
The Pitch supports startups across the UK, whether you’ve just launched or you’re getting ready to grow. It’s designed to boost your skills, network and confidence. We’ve outlined some key questions people have asked about The Pitch below.
SeedLegals x The Pitch
SeedLegals x The Pitch
Has SeedLegals acquired The Pitch?
SeedLegals acquired The Pitch in May 2025 after years of supporting its mission and values.
Commenting on the acquisition, Inkwell Managing Director and The Pitch founder Chris Goodfellow says, “SeedLegals has supported The Pitch for the last five years, so we know the team has the method and capability to build on the competition’s 17-year legacy.
“With SeedLegals running and promoting events, future competitors will get access to a much bigger community and network of investors, and the opportunity to tell the world about their startup.”
How does the SeedLegals acquisition affect The Pitch?
The Pitch will still host pitching competitions and coaching sessions, helping founders build confidence, refine their pitch and get investment ready. What’s changing is what’s available beyond the stage.
With SeedLegals now powering the programme we’re expanding our reach, growing our investor network and offering even more support to help founders go from spotlight to seed round.
Do I have to be a SeedLegals member to apply?
No! The Pitch is open to any UK or Irish based startup that’s been trading for less than 7 years and has fewer than 250 full-time employees.
Applying
Applying for The Pitch
What is a pitch competition?
A pitch competition is where startup founders pitch their business idea to a panel of investors and successful entrepreneurs, with the winner securing funding or other support for their business.
It’s also a great opportunity for entrepreneurs to practise, so that they can hone their pitch in preparation for meeting investors.
How can I prepare for pitching competitions?
For your best shot at success in The Pitch competition, we recommend clearly covering the categories that judges will be marking you on: the idea, proof of traction and the team.
Judges will also mark you on the quality of your pitch. To get pitch perfect, we recommend practising regularly and in front of different people.
For more information on preparing for The Pitch, read our article on preparing a pitch for angel investors.
Why are pitching competitions important for startup founders?
Pitching competitions can help boost your startup’s potential.
They usually offer occasional cash prizes, dedicated time to network, fresh exposure and opportunities to gain insights from successful entrepreneurs and founders.
At The Pitch, we provide articles, videos, webinars and coaching sessions throughout the entire programme, giving you the foundational tools to elevate your business.
We can offer tips on marketing, funding, finance, and much more, as well as direct investor feedback on your startup’s pitch.
Why should I apply to The Pitch?
The Pitch programme is designed to give you the skills and connections you need to succeed. You’ll have the chance to:
- Work with a pitching coach to improve your pitch, confidence and delivery
- Meet other startups working in the same industry as you
- Pitch to seed investors
- Boost your exposure by putting your business in front of 60,000+ seasoned entrepreneurs and investors
What are the dates for The Pitch events 2026?
While official dates are yet to be confirmed, the 2026 events calendar is set to be as follows:
Applications open – Autumn 2025
Regional finals – January 2026
The Pitch Final in London – February 2026
Be the first to find out when applications are open by joining The Pitch community.
Who should apply?
The competition is open to UK-based businesses that have been trading for less than four years.
To get the most from The Pitch and support on offer, please make sure it’s the founder or co-founder who attends the event. That said, we don’t mind who fills in the application form.
What does the winner receive?
In addition to the national exposure you get from pitching at our events, the winner can also get their hands on exclusive prizes from our partners.
Interested in sponsoring The Pitch 2026? Get in touch with us at hello@thepitch.uk.
How does The Pitch work?
The Pitch helps startup founders perfect their pitch and secure investment through a fully supported four-stage programme:
- Step 1 – Judges review your online application, assessing your startup’s progress and potential.
- Step 2 – The top 50 applicants are shortlisted for the regional finals and invited to an online pitching workshop.
- Step 3 – Each finalist delivers a 90-second pitch at a regional event to a panel of judges. The Judges’ Winner is named on the night, and the People’s Choice Winner is announced on social media the following day.
- Step 4 – The top 10 finalists compete at The Pitch Final, where one startup is crowned champion.
When do applications close? And what are the other important dates?
Applications for The Pitch 2026 will close in December 2025.
In the meantime, stay up to date with The Pitch news and event opportunities by following us on Instagram, TikTok and LinkedIn, and by joining The Pitch community.
What stage does my business need to be at?
The Pitch is open to companies across all sectors and funding stages. The majority of applicants have started making sales, but pre-revenue businesses can also enter. If you haven’t launched your startup yet, you’ll need to be able to demonstrate traction or proof that there’s market demand to be in with a chance of winning.
Pitching
Pitching at an event
How long do I have to pitch?
You have 90 seconds to give your pitch and, in the interests of fairness, we time each pitch. While it’s okay to go a couple of seconds over, we’ll cut you off after that to ensure everyone gets the same amount of time. After those 90 seconds the judges will then be given the opportunity to ask you questions.
How do you score startups at the semi-finals and final?
Judges mark each of the finalists out of five (one is poor, five is excellent) in four categories:
- The idea: Is the business solving a problem consumers care about? What potential is there for the product or service?
- Proof of traction: How much demonstrable market interest is there? This could be in the form of research, customer reviews, users, revenue etc.
- The team: Is the founding team right for the challenge? Does their support network have the expertise necessary? Their network includes employees, mentors and advisers.
- Quality of the pitch: How strong is their pitch? Good pitches are engaging, memorable and effectively communicate the problem they’re trying to solve.
Startups will be judged based on the progress they’ve made for the stage they’re at, including company age and funding.
I’m nervous about pitching – is there coaching available?
Yes! We offer free coaching sessions to work on your pitch. These take place online a week or two before the event and usually last about an hour. We’ll email you once they’re announced.
You’ll attend the coaching session alongside the other founders who are pitching at the events. We’ll run through some general advice at the start, then you’ll have the chance to practise your pitch and get feedback from the pitch coach and other founders.
Like all our events, we aim for these sessions to be friendly and fairly relaxed, to make it less daunting to test your pitch. It’s also a great opportunity to see how other founders have structured their pitch in advance of the event.
Coaching sessions are optional, but we recommend that you attend if you can.
Can I use slides with my pitch?
No slides are permitted for your pitch. However, we’ll have a slide with your business name, logo and main social account displayed behind you.
Can I bring my product on stage?
Yes, you can bring your product on stage. However, it should be something that’s easily portable that doesn’t take a long time to set up.
Can I bring notes or prompt cards on stage?
Yes, it’s absolutely fine to bring notes on stage with you. We recommend limiting these notes to bullet points rather than writing out your entire pitch, so you can stay focused on addressing the judges (rather than the floor!).
How do the judges’ questions work?
After you’ve given your pitch, our judging panel will have five minutes to ask you follow-up questions about your business. This is a great opportunity to talk more in depth about anything you couldn’t fit into your 90-second pitch.
If you want to know what questions the judges are likely to ask, you’re in luck. You can read the most common judges’ questions in this post.
Can my co-founder or team come to the event?
Yes! All pitchers will be offered a number of tickets for family and friends to join them, so your co-founder or team are welcome to come along too.
Please make sure they book a ticket in advance, as events do sell out and we may not be able to guarantee an extra space on the night.
Can my co-founder join me on stage for judges’ questions?
Yes, they can. We know that co-founders have different specialisms and roles in a business, so we don’t expect you to answer everything yourself. If you’d like your co-founder to join you on stage for the questions, please ask them to come up to the stage right after your pitch.
When do the winners get announced?
We announce the winners of each event on the night. It’s usually about half an hour after the pitching finishes, which gives you plenty of time to network and enjoy some food and drinks.
How does the People’s Choice award work?
We’ll upload all the winning pitches from each event to YouTube and ask people to vote for their favourite. The pitch with the most likes and comments will win the People’s Choice award at The Pitch Final.
To be in with the best chance of winning, we recommend sharing your pitching video across your social channels and encouraging your network to like the video. Human likes only please – anyone using bots or will be automatically disqualified.
General
General questions about The Pitch
Will my idea and IP be protected?
Your application will be viewed by The Pitch team and panel of expert judges. If you make it through to the regional semi-finals, you will have to pitch in front of the other attendees and so need to be happy with your idea being made public.
However, you are welcome to leave out particular elements to keep your IP secure. To our knowledge, we’ve not had any issues with ideas being copied from events in the many years that we’ve been running them.
If you have any concerns or questions, please send an email to hello@thepitch.uk and we’ll do our best to guide you through what to disclose.
What’s the history of The Pitch?
The Pitch was launched in Bristol in 2008 and has since grown into one of the UK’s biggest startup events.
Over the years, The Pitch has helped thousands of small businesses succeed (see some of our alumni here) and in that time we’ve done a fair bit of growing ourselves. Since starting as a traditional pitching competition, we’ve evolved into a complete programme of support.
The Pitch is produced by Inkwell, a Bristol-based agency. Inkwell helps companies create conversations with business owners.
I’m a previous Pitch finalist, who do I talk to about PR?
We love to hear from founders who’ve taken part in the past. If you’d like to give us an update or have news that you want to share, please send an email to hello@thepitch.uk and we’ll be in touch.
What can I do to support The Pitch?
We couldn’t run The Pitch without the support of our partners and the people in our network providing advice and content. It’s always amazing to see the level of support put into every event and we are incredibly grateful.
If you think you could help the competition or are interested in partnering with The Pitch, email hello@thepitch.uk or visit the Meet our partners page to download an introduction deck.
Get in touch
More questions? Get in touch!
We hope our answers give you an insight into how you can get involved with The Pitch, but if you’re still not sure, please use this form to get in touch or tweet @The_Pitch – we’d love to hear from you.
