Pitching coach Annette Kramer‘s helped hundreds of entrepreneurs win investment. She told us the key elements to include in a short pitch.
“To concisely articulate something in 90 seconds is really tough,” said Kramer, who added you need to think about how you’re starting a conversation that the listener wants to continue.
Kramer said a short pitch to investors should include a number of the following elements:
- First you introduce yourself
- The problem are you solving and how
- Tell me why I should care – what’s the benefit?
- Who’s the competition
- What’s the revenue model
- What’s your addressable market
- What’s your route to market
- The team – why these particular people at this particular time?
- What are you asking for
Kramer said ensuring a pitch has a clear beginning, middle and end, and working transitions between each statement helps build confidence and ensure you can convey the idea behind your business accurately – “Structure is your best friend,” she added.
“Take a breath and let your voice drop, it will help you centre. You will appear more professional,” said Kramer.