Got an idea for an app or piece of software? There are lots of ways to approach getting it off the ground, but starting with a minimum viable product (MVP) is considered one of the safest and most pragmatic routes to...
Apps and software
From wildcard to People’s Choice winner: The story of refereeing app YesRef
The Pitch finalist YesRef is the brainchild of friends Ben Williamson and Olly Rodriguez-Ballinger, who first met on a refereeing course back in 2005. Ben and Olly realised there was no single location to match...
Building an app? It’s essential to use analytics from day one
You’ll spend months or, more likely, years building your app. Making countless decisions along the way with the intention of building the best possible version of your idea. So when you launch it, there’s a tendency to...